Revenue Target

The Target Income component is a high-level financial snapshot located within the Agency & Agent Dashboard. Its primary purpose is to provide agency owners with a clear and immediate overview of their financial performance by separating their potential income from their actual, secured earnings.

The Core Concept ('Unrealised' vs. 'Realised' Income)

The Target Income dashboard is your financial command center, providing a clear and concise snapshot of your agency's revenue performance at a glance.

This powerful tool gives you immediate insight into the two most critical areas of your business financials:

• Unrealised Income: Track your sales pipeline in real-time. This figure represents the total potential revenue from all of your active listings across sales, rentals, and auctions, giving you a clear view of your future earnings potential.

• Realised Income: Monitor your bottom line with precision. This figure shows the actual revenue your agency has secured from all completed transactions and closed deals, reflecting your concrete performance.

With income neatly broken down by category—Sales, Rent, and Auction—you can perform granular analysis to understand exactly which parts of your business are driving growth. Use these vital insights for accurate revenue forecasting, strategic planning, and measuring your success against your financial goals. This is the data you need to make smarter business decisions.